Africa Day 2025: UN Tourism Champions Tourism as a Force for Justice and Empowerment
UN Tourism Secretary-General Zurab Pololikashvili's message highlighting tourism’s impact on Africa’s future.

On the occasion of Africa Day 2025, UN Tourism Secretary-General Zurab Pololikashvili shared a message highlighting the role of tourism in justice, inclusion, and empowerment:
“Dear African sisters and brothers, dear friends. On Africa Day, we honour its people at home and across the world.
Justice and Africa’s Future
“The African Union’s theme for this year reminds us that justice for Africa and for people of African descent matters.
“As we reflect on the past and work for a fairer future, tourism stands as a powerful tool to promote peace, dialogue, and mutual understanding.
Tourism as a Force for Peace and Growth
“It creates jobs, and it supports African youth and women. It preserves cultures, and it shares stories.
“And when tourism is inclusive, it builds dignity, an essential part of the healing process. Africa has the talent, the creativity, and the leadership to shape the future of our sector.
“UN Tourism stands with African nations and communities. We support partnerships rooted in trust and respect.
Building an Inclusive and Inspiring Future
“Let us keep moving forward. Let us build a tourism that empowers, that includes, and inspires.
“Happy Africa Day!”