FlySafair Launches Free AI Travel Assistant, Lindi

AI-powered WhatsApp bookings rolled out by FlySafair in regional first.

FlySafair Boeing 737
©FlySafair

FlySafair (FA) has introduced Lindi, South Africa’s first free airline AI-powered travel assistant—designed to improve customer service through 24/7 support on WhatsApp.

Lindi currently assists with single-passenger flight bookings, name and seat changes, and general travel queries.

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According to FlySafair, the assistant was developed in partnership with Stubber, a local tech firm, and aligns with its broader strategy for tech-enabled service.

Lindi offers a seamless, efficient and human-like service that I am confident will set a new standard in the airline industry,” says Kirby Gordon, FlySafair CMO.

He adds that feedback has been positive, with many users unaware they are interacting with an AI.