ITB Berlin 2025: Global Travel Trade Show Welcomes 100,000, ITB Americas Announced
ITB Berlin 2025 attracts 87% international attendees
ITB Berlin reports the 2025 event registered 100,000 attendees over three trade visitor days.
Of these, 87 per cent were international – “impressive proof of the global importance of the World’s Leading Travel Trade Show, which continues to attract a growing international audience.”
The launch of ITB Americas, taking place from November 10 to 12, 2026 in Guadalajara, Mexico, as a B2B travel trade show for the entire American continent, marks another significant step in this direction, ITB Berlin notes.
The new and innovative Meet & Match platform at ITB Berlin played a key role in furthering international dialogue: it facilitated networking in the run-up to the event and helped build over 80,000 relevant business contacts.
ITB Berlin indicated that a total of 5,800 companies from 170 countries presented their products and services in the fully booked exhibition halls in Berlin.
© Messe Berlin GmbH
The Cruise and Travel Technology segments were particularly well represented, while exhibitors from Southern Europe, Asia, Africa, and the Arab world “featured impressive displays.”
ITB Berlin emphasised that the success of ITB Berlin mirrors a positive outlook for travel in 2025.
