Middle East, Europe, and Africa Lead Tourism Recovery in 2023 – UN Tourism

UNWTO reports near-complete tourism recovery in EMEA region in 2023.

Tourism in the Serengeti, Tanzania
Image/ David Clode

The first UNWTO World Tourism Barometer of 2024 reveals that the Middle East surpassed pre-pandemic tourism levels by 22% in 2023. Europe reached 94% of 2019 levels, while Africa recovered 96% of pre-pandemic visitors.

Developments and Economic Impact

International tourism receipts reached USD 1.4 trillion in 2023, about 93% of the earnings in 2019.

The total export revenues from tourism (including passenger transport) were estimated at USD 1.6 trillion in 2023.

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UNWTO’s Tourism Recovery Tracker reveals both international air capacity and passenger demand recovered about 90% of pre-pandemic levels through October 2023 (IATA).

Global occupancy rates in accommodation establishments reached 65% in November.

Looking Ahead to 2024

The UNWTO projects international tourism will return to pre-pandemic levels in 2024, potentially achieving a 2% growth over 2019 levels.

The forecast depends on Asia’s recovery pace and the unfolding of current economic and geopolitical risks.

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