Star Alliance Marks 25th Anniversary, Unveils New Tagline
The Star Alliance comprising 26 member airlines, marked its 25th anniversary on May 14, 2022, since launching as the world’s ...
The Star Alliance comprising 26 member airlines, marked its 25th anniversary on May 14, 2022, since launching as the world’s first airline alliance. The multi-award-winning alliance has recognition from the World Travel Awards, Skytrax World Airline Awards, and Air Transport Awards. Member airlines from Africa include – Egyptair, Ethiopian Airlines, and South African Airways.
In conjunction with the anniversary milestone, Star Alliance and its member carriers will release exciting campaigns and customer innovations under the new brand tagline “Together. Better. Connected.” The new brand tagline captures the intent of fostering better human connections through the Star Alliance global network coupled with digital seamless connectivity. Jeffrey Goh, CEO, Star Alliance.
