UN Tourism Highlights AI’s Transformative Role in Tourism

The United Nations World Tourism Organisation (UN Tourism) has highlighted the transformative potential of Artificial Intelligence (AI) in the tourism sector.

At the recent World Travel Market Ministers Summit in collaboration with the World Travel & Tourism Council (WTTC) during WTM London 2024, UN Tourism outlined a strategic roadmap to harness AI for sustainable tourism development and enhanced visitor experiences.

A Strategic Roadmap for AI in Tourism

UN Tourism’s Strategic Roadmap for AI in Tourism outlines several key areas of focus:

• Research: Conducting in-depth studies to understand AI’s impact on jobs and investment in tourism, including the upcoming “Artificial Intelligence Adoption in Tourism” analysis in collaboration with Saxion University of Applied Sciences.
• Education, Upskilling and Reskilling: Enhancing the Tourism Online Academy with advanced AI tools across 10new courses to equip tourism professionals with essential AI skills through online courses and training programs.
• Investment: Encouraging investment in AI-driven tourism initiatives, with a focus on alternative funding models and support for emerging markets and startups.
• Innovation: Supporting startups and entrepreneurs with workshops, partnerships, and programs that promote the adoption of AI and advanced technologies across the tourism value chain.
• Leadership and Vision: Creating a Global Task Force on Universal Nomenclature for AI in Tourism to standardise AI terminology and ensure clarity and consistency for stakeholders.

UNWTO Secretary-General Zurab Pololikashvili adds:
“UNWTO is proud to lead the transformation and future-proofing of our dynamic sector.
“The rapid emergence of Artificial Intelligence brings many opportunities for businesses, destinations, and workers.
“By combining the abilities of the public and private sectors, we can ensure AI lives up to its massive potential.”