World Tourism Day 2024: UN Secretary-General Calls for Tourism as a Force for Peace

The United Nations outlines that World Tourism Day (WTD) is celebrated annually on September 27 to raise awareness of tourism’s social, cultural, political, and economic significance.

This year’s theme, “Tourism and Peace,” highlights the sector’s role in fostering global understanding and reconciliation.

On the occasion of the World Tourism Day 2024 celebrations, the UN Secretary-General, António Guterres, shared the following message:

“Tourism brings people together.

On this World Tourism Day, we reflect on the profound connection between tourism and peace.

Sustainable tourism can transform communities – creating jobs, fostering inclusion, and strengthening local economies.

By valuing and preserving cultural and natural heritage, it can help reduce tensions and nurture peaceful coexistence.

Tourism can also promote economic interdependence between neighbors, encouraging cooperation and peaceful development.

At the same time, tourism broadens horizons. Every traveler can be an ambassador, engaging respectfully with local populations, recognizing our diversity and shared humanity, and the values that unite us all.

As we celebrate tourism, let us travel responsibly, build bridges, and promote mutual respect among cultures and nations.

Together, we can harness the power of tourism to advance peace and prosperity for all.”