World Travel Market Africa 2024 Unveils Content Program

WTM Africa 2024 convenes April 10-12 in Cape Town. Over 73 sessions focus on industry trends, networking, and growth.

Cape Town
Photo by Marlin Clark (Pexels)

Africa Travel Week (ATW) has announced the comprehensive program for World Travel Market Africa 2024, a leading B2B inbound and outbound tourism trade event for Africa. 

The event, marking its 10th anniversary, takes place April 10-12, 2024, at the Cape Town International Convention Centre (CTICC).

The program features over 73 live sessions designed to equip industry professionals with the latest knowledge and facilitate networking opportunities.


Sessions cover a wide range of topics relevant to the current travel landscape, including:

  • Responsible Tourism
  • MICE (Meetings, Incentives, Conferences, and Exhibitions) & Business Travel
  • Travel Technology and Artificial Intelligence (AI)
  • Social Media Marketing
  • Inclusivity
  • Sports Tourism

The program also includes the release of the newest Africa Travel Week Trends Report, followed by a dedicated panel discussion scheduled for Friday, April 12.

World Travel Market Africa 2024

Interactive Discussions and Sustainability Focus

A key innovation for WTM Africa 2024 is the introduction of “Brain Box” sessions. Designed as interactive workshops, these sessions encourage collaborative discussions and problem-solving among industry participants around shared challenges.

Sustainability remains a significant focus for WTM Africa. Official show partners, including Fair Trade Tourism, are integrated into the program, offering practical workshops on how responsible destinations and initiatives can connect with the global market.