WTTC: Kenya Travel & Tourism to Contribute KSh1.2TN in 2025
Sector to support 1.7MN jobs—domestic and international spending near historic highs.
©Collines Omondi
WTTC research projects Kenya’s Travel & Tourism sector will contribute KSh1.2TN to GDP in 2025, a 24% increase over 2019 and more than 7% of national GDP, as per the Council’s findings.
- Visitor Spending (2025 forecast): • Domestic: KSh 560BN (record high) • International: KSh 300BN (+31% vs 2019)
- Employment: • 1.7 million jobs projected in 2025 • Over 8% of national employment
- Long-Term Outlook (2035): • GDP contribution: KSh 1.8TN • Employment: 2.2 million jobs • Visitor spending: KSh 409BN (international), KSh 821BN (domestic)
“Kenya is on track for an exceptional year in Travel & Tourism… WTTC sees it playing a key leadership role in Africa’s tourism future,” remarks WTTC President & CEO Julia Simpson.
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