WTTC, UN Tourism, and the Sustainable Hospitality Alliance Partner to Combat Biodiversity Loss

Travel and Tourism Industry Unveils Nature Positive Tourism Partnership.

Photo by Hemerson Coelho/ Pexels

The World Travel & Tourism Council (WTTC), the World Tourism Organization (UN Tourism), and the Sustainable Hospitality Alliance have launched the “Nature Positive Tourism Partnership” alongside a landmark report titled “Nature Positive Travel & Tourism in Action.”

Issued on Earth Day 2024, the report outlines the industry’s commitment to supporting the UN’s Global Biodiversity Framework.

This framework aims to halt and reverse biodiversity loss by emphasising the crucial link between a healthy environment and a thriving tourism sector, as emphasised by the launch of the Nature Positive Tourism Partnership.


The report showcases over 30 real-world examples of successful sustainability efforts.

These case studies involve businesses of various sizes, government agencies, and NGOs, offering practical guidance and inspiration for the entire industry.