Global Travel and Tourism Sector Boosts Women’s Employment Since 2010

Global Travel and Tourism sector increases women’s employment by 24% over the past decade.

Women in travel and tourism
Photo/ Ketut Subiyanto

New research from the World Travel & Tourism Council (WTTC) and Sustainable Tourism Global Center (STGC) reveals that the global Travel and Tourism sector has significantly increased employment opportunities for women and young people over the past decade.

Women’s Employment Soars in Travel & Tourism

WTTC reports that the number of women directly employed in the Travel and Tourism sector rose by 24% from 38.6 million in 2010 to 47.8 million in 2019. 

The hospitality industry emerged as the leading employer of women within the sector, accounting for over half (52%) of female employment in 2019.


The sector employed a slightly higher share of women compared to other sectors globally in 2021 – 39.3% compared to a 39.2% average. 

The report also highlighted that women make up a larger share of Travel and Tourism employment than the economy-wide workforce in Asia-Pacific and the Americas.

Julia Simpson, WTTC President and CEO, said, “For the first time ever, we can show that the sector has an incredibly positive impact globally, supporting more high wage jobs, a level playing field for women, and provides long-term, sustainable, economically attractive jobs to young people across the world.”

Beyond gender, the Social Impact Report also spotlights opportunities for youth and high-wage careers within Travel and Tourism.